Does building another SaaS still make sense?
I've been thinking about where the real opportunities are if you were starting something new today. Software is getting cheaper to build by the month. So what does that actually mean for the kinds of businesses worth starting?
Two things stand out to me.
First, there's a clear opening for forward-deployed engineers — people who embed inside larger companies that have money but no idea how to implement any of this new LLM infrastructure. These companies aren't short on budget. They're short on people who can bridge the gap between what the technology can do and what they actually need. The catch is that this work sits very close to agency-style consulting, which personally doesn't appeal to me. But it's a real opportunity.
Second, I keep coming back to one-time purchase software. Pick one specific problem, solve it well, ideally with no ongoing infrastructure costs eating into your margins. It's not a VC story. It's not a rocketship. But it can be a genuinely good business that supports a good life — and honestly, that's more interesting to me than chasing scale for its own sake.
Neither of these is the traditional SaaS playbook. Maybe that's the point.